Quantity Before  Quality

I don't know if you have ever been a member of some Associate Program?  I have been in a few, but never stayed in any for very long.  Have you not heard this before:  "This one is different!"

I've had friends who stayed longer than I, and many more who stayed far less time than I did, usually.

I've learned a great deal from these experiences.

When someone becomes an "associate" in some group usually figures he is really interested in the product, more than any money he can earn.  But, it generally turns out that money is a necessary motivator, no matter how "duty motivated" you might be.

When you look at it, this Associate Program, sponsored by The Way To Happiness Foundation International, seems almost all "duty motivated" to start with.  If YOU are "sold" on the concept, but wonder how you can convince OTHERS?  Well, click here for the straight scoop.

I'll tell you the secret of marketing -- particularly marketing in an Associate Program!

It is far, far easier to build an organization by spending a short time with a lot of people than spending a long time on a few.  You might be tempted to find some "automatic" way -- and this Associate Program includes a personal web site for you, and banner ads that can be placed on any other web site you have control over. But, essentially this will be a "personal contact" type of organization you should build.

You contact one person at a time -- possibly you can talk to a group.  You get them "interested" in the campaign, and then guide them to the central source for more information.

Personal contact?

The link above explains how you can interact with any one person.  But, you will find many people are not ready for your story.  You can persuade them, probably, if you know the techniques in that above link.

But, why do it!

Spend your time making LOTS of contacts.  The ones you want are those who will say, "Yes!"  QUICKLY.

They don't need any long explanation -- they see immediately that this is something they can do -- they say, "Yes!"

If they say, "Well, .x.x.x.xx."

Bid them a polite good-by, and go on to the next.

If you feel you must spend a lot of time "designing" your approach -- you've got it wrong.  It is not the cleverness of the patter that gives you success, but the number of times you deliver ANY patter.

Here, to a person you know casually:

Hi John.

You know about the new campaign for The Way To Happiness?

No ??

Well, you may have helped before, so that some copies of the book could be distributed, but I'll bet you have never been able to trace your personal contribution to a final specific effect?

No!!

Well this new campaign gives you a personal stake in seeing dozens, then hundreds, then many thousands of the books distributed, just because of you!

How does that happen?

Well ....

He has shown interest.  Don't get into explanations until he shows curiosity or interest.  When he is NOT interested, he may be polite, but real curiosity does not show itself in "politeness."

If he doesn't show real interest, or curiosity, make a polite ending, and let him know that

If you are ever interested in something like that let me know!

You might think you are blowing him off?  Well, you might be.  But there are a dozen more you can give the same remarks to, and one or two of them will show some genuine interest -- you can then explain.  If you try to explain when there was no real interest, you might, now and then, develop his interest, or he may "join" because of pressure, or to be polite.  These will not be much worth your time.

Go on to the next person.

Quantity counts much more than quality.

Speed of contacting people and delivering your very short remarks will be the key to your success.

This "politeness" thing particularly applies to "good friends."  They like you, they want to be polite, so if THEY are not interested they may never say that, and show apparently more than politeness.  Test them.

It takes less time to test their curiosity than to wear down a brick wall.

If you leave them, quickly, be sure you leave them with some little "mystery" because that will keep some of their attention on this "thing" that you did not explain.

What do you do when you think he is showing "real interest?"

Well, explain a small bit, but leave them with enough mystery that they will then go to the web site for the professional presentation.  The folks at The Way To Happiness Foundation International have some of the best marketing skills around.  They have put together a total presentation that should be very successful, probably more than you would be, personally, when your prospect wants more information.

Your job is getting him to "want more information!"

Don't fear talking to complete strangers -- that may seem tough to you, but when you have practiced that a bit, you'll find that it is fun and easy.  There is a training course or two you can take that helps you practice this -- contacting strangers.

Quantity is far more important than quality!  You must learn that if you want to succeed in being an Associate.

Now, don't over look advertising, direct mail, personal mail, getting yourself mentioned in articles and newsletters -- all of these are worthy actions. But, they are "vias" on the direct line of "personal contact" so don't use them INSTEAD of personal contact -- but along with personal contacts.

I'm going to follow my own advice.  Are you interested in learning more?

Well, click here and go direct to the source.

Well?